Reviews can make or break your brand. They can do a lot to encourage your satisfied customers to share their positive experience online and to bring in new customers through the door especially via social media and company websites.
The latest study shows that a new customer is more likely to spend 31% more on a business setup with “excellent†reviews than they would on a business with quality products but no reviews/ testimonials at all.
Here are simple and straight forward ways any business can use to get the best customer testimonials and reviews on their websites.
You Can Ask for them
Don’t be ashamed to ask for testimonials from your customers. Asking for testimonials from your customers is just another way of carrying out a simple survey. Just remember, don’t be bashful. Think of like a favor you get back once you feel you’ve done solid work for someone. I have come across many people who wanted to give a testimonial but don’t know how. Hold their hand…start the conversation.
Maximize on After-Work Surveys
Once you have served a customer you could easily make a follow up on how they are faring on with the product or what they have benefited. Such post-work surveys are good for getting comments. Simply indicate in the survey beforehand that as a condition of completing the survey every response will be made available to the public. Better still you could ask if publicizing answers would be good.
Use Customer Names
The power and trust is built more significantly using a testimonial if you choose to include the customer’s name. Therefore adding a customer’s name would be awesome. Simply ask the customer if you can use their name or if you can identify them. This also provides a solid reference for your services/ products. If they don’t oblige, respect their wishes.
Seek Permissions to Use
Sometimes a customer will send you kind words over email or social media account without necessarily being asked. If they do you should thank them. Then of course you can go ahead and request for their permission to use the compliment publicly and more specifically in your website or testimonials page.
Re-Direct Your Customers
If you have great customer reviews on your best testimonials plugin for wordpress some people might think you doctored them. How about this…asking clients to post testimonials on third party websites; for instance you can use your Google Plus page or social media page where reviews are collected? This should be better and would reflect so well on you as well as your products and services.
It is better having your reviews posted by a third party and on reputable sites that you don’t actually control. This will make them more authentic and highly believable too. In short what this means is that it would be harder for you to create fake glowing reviews or even influence how the reviews are done.